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Why I’m Mad About Mentors

And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New...read more


What Is Your Why?

“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinekread more


Meaningful Marketing Connects with Consumers

As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if...read more


Don’t Be A Late Adopter

Years ago, I invited a friend over to watch a football game. After a controversial play, he asked me to rewind and pause the game so we could see exactly what happened. When I told him I couldn’t do...read more


Get Out Your Umbrella!

If you’ve filled a prescription recently, you were probably shocked by the price tag. U.S. drug prices are on the rise, with some specialty drug prices skyrocketing at extraordinary rates—and...read more


Make a New Year’s Resolution that Counts

As the end of the year grows near, ‘tis the season for festive holiday parties, tacky Christmas sweaters and decking the halls. It’s also that magical time of year when healthcare plans change and...read more


Haven’t Been Hacked Yet? It’s Only a Matter of Time.

Everywhere we turn, there’s another news story about a security breach at a major U.S. retailer or financial institution. Surprisingly, many of these companies had anti-hacker systems in place, but...read more


The Harmonious Marketer Relationship - A New Benefits Guide

I have the pleasure of working with a multitude of marketers every day. Unfortunately, many of these new-found relationships do not last. Whether this is due to miscommunication or simply a lack of...read more


Be a Hero, Not a Zero

It’s not easy being a broker in these tumultuous times. But as the old saying goes, challenge begets opportunity. As the benefits industry continues to shift and evolve, now is the time to become a...read more


Tag, You’re It!

As employers gradually shift the financial burden of health insurance to employees, it’s become more critical than ever for workers to do their homework and carefully manage healthcare expenses. If...read more