I have the pleasure of working with a multitude of marketers every day. Unfortunately, many of these new-found relationships do not last. Whether this is due to miscommunication or simply a lack of passion, I’ve come to realize there is a set of desired qualities every marketer should have in order for us to have a lasting business relationship. So without further ado, meet our Mr. Right.
Open to Solutions – You've got the ideas. We've got the solutions. Trust in our company with over 24 years of experience to point you in the right direction.
Knowledgeable – An invested client is a successful client. In order for a lasting relationship to work, we can’t be an afterthought. We must become part of each other’s businesses. Our most successful partners know our industry just as well as we do, and that’s not just a coincidence.
Confident and Committed – If you say you can sell 10 thousand memberships, then let’s go get ten thousand memberships! We’re glad you’re confident, but make sure you’re just as committed to reaching these goals.
Direct with Feedback – We’re human, too. Let us know (preferably in a polite way) when we aren’t getting something right and we’ll do our best to fix the situation. Right or wrong, good or bad, we want to hear from you! It’s all about open communication.
Passionate – Our benefits could almost sell themselves, but we need you to believe in them just as much as we do. It’s important to also remember to celebrate the wins and learn from failures.
Popular and Well-connected – This is a relationship business and popularity is key. Make the introductions and we will take it from there.
Organized – Now that we’ve chosen a direction, let’s get this partnership implemented! Be realistic and set a launch date, then work backwards.
Prompt – Time is of the essence. It’s important you’re not only prompt in your responses, but also in making decisions and payments.
Do these characteristics describe you to a T? If you’re a marketer, I believe it should. And if not, let’s work together to get you there. Because let’s face it, the honeymoon phase can’t last forever.
- Dulce Bozeman, EVP
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