The Benefits of Not Being Traditional
3 Surprising Answers to 3 Broker FAQs Call it a habit or an ice-breaker. Call it a way for a normally quiet individual to participate in a meeting. Without fail, every new sales call with a broker...read more
Superior Customer Service Is No Longer a Luxury
These days, every company’s livelihood depends on its level of customer service. Did you know U.S. brands lose approximately $41 billion each year due to poor customer service [1]? To make matters...read more
What We Can All Learn from Tony Hsieh of Zappos
A few years ago, Marti Powles and I had the incredible opportunity to tour Zappos’ headquarters in Las Vegas, NV. During the tour, Marti and I were immersed in the offbeat culture of this...read more
Got Exchange?
Remember those Got Milk® ads? They were everywhere. These days, this catchy tagline would work just as well for exchanges. Maybe something like, “Got Exchange? If you don’t, it’s time to get on...read more
Healthcare Savings: There’s An App for That
Today’s consumers expect to have information at their fingertips. Take my son Jacob for example. He is 18 years old and constantly on his iPhone. While I typically use a computer to do research, my...read more
Why I’m Mad About Mentors
And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New...read more
What Is Your Why?
“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinekread more
Meaningful Marketing Connects with Consumers
As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if...read more