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News + Events

What Is Your Why?

“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinek

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Meaningful Marketing Connects with Consumers

As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one piece of advice would be: Connect with your audience.  

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Identity Theft: What You Need to Know

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Don’t Be A Late Adopter

Years ago, I invited a friend over to watch a football game. After a controversial play, he asked me to rewind and pause the game so we could see exactly what happened. When I told him I couldn’t do that, he looked at me like I had two heads and said, “You mean you don’t have TiVo?”

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Get Out Your Umbrella!

If you’ve filled a prescription recently, you were probably shocked by the price tag. U.S. drug prices are on the rise, with some specialty drug prices skyrocketing at extraordinary rates—and healthcare consumers are feeling the squeeze. In fact, a branded drug that cost $100 in 2008 now costs

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Make a New Year’s Resolution that Counts

As the end of the year grows near, ‘tis the season for festive holiday parties, tacky Christmas sweaters and decking the halls.  It’s also that magical time of year when healthcare plans change and deductibles reset. On that front, I’ve got good news and bad news: The good news is premiums are

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Haven’t Been Hacked Yet? It’s Only a Matter of Time.

Everywhere we turn, there’s another news story about a security breach at a major U.S. retailer or financial institution. Surprisingly, many of these companies had anti-hacker systems in place, but cyber criminals have discovered how to outsmart these technologies.

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The Harmonious Marketer Relationship - A New Benefits Guide

I have the pleasure of working with a multitude of marketers every day. Unfortunately, many of these new-found relationships do not last. Whether this is due to miscommunication or simply a lack of passion, I’ve come to realize there is a set of desired qualities every marketer should have in

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Be a Hero, Not a Zero

It’s not easy being a broker in these tumultuous times. But as the old saying goes, challenge begets opportunity. As the benefits industry continues to shift and evolve, now is the time to become a leader and innovator. It’s time to be a benefits hero.

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Tag, You’re It!

As employers gradually shift the financial burden of health insurance to employees, it’s become more critical than ever for workers to do their homework and carefully manage healthcare expenses. If employees don’t learn how to price comparison shop for costly medical procedures, it could create

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