A few years ago, Marti Powles and I had the incredible opportunity to tour Zappos’ headquarters in Las Vegas, NV. During the tour, Marti and I were immersed in the offbeat culture of this hugely-successful online shoe and clothing retailer. Zappos was created from the ground up by the humble,
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Have you ever returned to the home you grew up in after being away for an extended period of time? You walked into the house with all the same sounds and familiar smells. It was complete nostalgia –memories of good times and relationships built. Mom’s lasagna (feel free to insert your
Remember those Got Milk® ads? They were everywhere. These days, this catchy tagline would work just as well for exchanges. Maybe something like, “Got Exchange? If you don’t, it’s time to get on board.”
Today’s consumers expect to have information at their fingertips. Take my son Jacob for example. He is 18 years old and constantly on his iPhone. While I typically use a computer to do research, my son will use his iPhone. I have come to the realization, the way people access information is
And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New Benefits and my incredible mentor. Terry was gracious enough to take me under her wing, show me the
“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinek
As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one piece of advice would be: Connect with your audience.
Years ago, I invited a friend over to watch a football game. After a controversial play, he asked me to rewind and pause the game so we could see exactly what happened. When I told him I couldn’t do that, he looked at me like I had two heads and said, “You mean you don’t have TiVo?”
If you’ve filled a prescription recently, you were probably shocked by the price tag. U.S. drug prices are on the rise, with some specialty drug prices skyrocketing at extraordinary rates—and healthcare consumers are feeling the squeeze. In fact, a branded drug that cost $100 in 2008 now costs