Amanda Franklin

Amanda Franklin is EVP Operations at New Benefits. She ensures efficiency throughout the company and champions new processes to support the company's strategic plans. She cultivates relationships with vendor partners, and is responsible for the implementation of new and relevant benefit solutions to meet evolving customer needs.

Why On-Demand Pay is the Most In-Demand Benefit

Crossing your fingers for payday to come before your bill’s due date is not a way to live. But for many Americans, it’s a frustrating reality. 78% of U.S. employees live paycheck to paycheck,...read more


Why Pharmacy Discount Programs Are Not Dead

After all these years, prescription discount programs are still a critical piece of the healthcare puzzle. They drive consumerism and transparency by creating options for savings and providing the...read more


Do You Have 2020 Benefit Vision for the New Year?

No one can see the future, but the past reveals trends to help us more accurately predict what’s to come. Looking back at my 2019 benefit trends blog, my vision for 2019 wasn’t too far off the mark,...read more


2019 Benefit Trends: The Year for Return on Wellness

The benefits industry is like a merry-go-round. Benefit popularity is cyclical, and market trends and themes always seem to circle back into the foreground in time. However, the acceleration of...read more