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The Benefits of Not Being Traditional

3 Surprising Answers to 3 Broker FAQs

Call it a habit or an ice-breaker. Call it a way for a normally quiet individual to participate in a meeting. Without fail, every new sales call with a broker seems to generate these three common questions… and it isn’t surprising. These are the standard

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Superior Customer Service Is No Longer a Luxury

These days, every company’s livelihood depends on its level of customer service. Did you know U.S. brands lose approximately $41 billion each year due to poor customer service [1]? To make matters worse, 65% of surveyed consumers said they've cut ties with a brand over a single poor customer

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Perk Up!

I recently read an article in USA Today stating U.S. employers are planning to give pay raises averaging 3% in 2015 [1]. The same article also pointed out inflation is currently about 2.1%—which means most employees are barely keeping ahead of inflation.

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What We Can All Learn from Tony Hsieh of Zappos

A few years ago, Marti Powles and I had the incredible opportunity to tour Zappos’ headquarters in Las Vegas, NV. During the tour, Marti and I were immersed in the offbeat culture of this hugely-successful online shoe and clothing retailer. Zappos was created from the ground up by the humble,

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Back Home

Have you ever returned to the home you grew up in after being away for an extended period of time?  You walked into the house with all the same sounds and familiar smells.  It was complete nostalgia –memories of good times and relationships built.  Mom’s lasagna (feel free to insert your

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Got Exchange?

Remember those Got Milk® ads? They were everywhere. These days, this catchy tagline would work just as well for exchanges. Maybe something like, “Got Exchange? If you don’t, it’s time to get on board.”

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Healthcare Savings: There’s An App for That

Today’s consumers expect to have information at their fingertips. Take my son Jacob for example. He is 18 years old and constantly on his iPhone. While I typically use a computer to do research, my son will use his iPhone. I have come to the realization, the way people access information is

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Why I’m Mad About Mentors

And when I say “mad,” I mean wildly enthusiastic. When I first stumbled into this business, I was barely an adult; a wide-eyed rookie just trying to find my way. Enter Terry Ray, President of New Benefits and my incredible mentor. Terry was gracious enough to take me under her wing, show me the

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What Is Your Why?

“The goal is not to do business with everybody who needs what you have—the goal is to do business with people who believe what you believe.” – Simon Sinek

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Meaningful Marketing Connects with Consumers

As VP of Marketing for New Benefits, I’ve seen first-hand what type of marketing materials deliver results and which ones fall flat. I don’t always get to meet with every New Benefits client, but if I could my one piece of advice would be: Connect with your audience.  

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