I was inspired to do some research online and found that mobile devices (smartphones and tablets) account for 60% of time spent on digital media compared to desktop computers.[1] When it comes to consumer demand for immediate information, the benefits industry isn’t immune. There are nearly 43,700 medical apps available in the Apple store today, 69% of which are targeted to consumers and patients.[2] People want instant access to healthcare answers and details about their insurance benefits. These days, employees no longer consider this a luxury—it’s an expectation. This is why it’s critical to promote benefits that feature user-friendly mobile apps.
Benefits at Your Fingertips
The most effective healthcare apps enable employees to research medical options, receive immediate care and manage healthcare expenses. Here are some examples.
App Recap
Jacob will be entering the workforce in four years, and I have no doubt he’ll be looking for ways to access healthcare and benefit information on his smartphone. Your clients and their employees are no different. It’s time for you to take advantage of this growing phenomenon and get on board with products that offer mobile apps.
[1] Source: comScore: Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital
[2] According to a report co-authored by Murray Aiken, executive director of the IMS Institute of Healthcare Informatics.
--Marti Powles, COO
Copyright © 2015 by New Benefits, Ltd. All rights reserved.